It all starts with taste and art direction.
A luxury product has to feel expensive without shouting, a portrait needs to look like it was stolen from a half-remembered summer, the visual language is decided first. The camera, the light, the retouching, the branding: everything else follows that single, clear direction.
I spent years in commercial studios learning precision: reflections, controlled light, zero distractions. That discipline still runs in every product shoot, every brand identity, every piece of graphic design I create. At the same time I’ve always gravitated to grainy, salty, sun-bleached moments that feel more like memories than photographs. That side has quietly become the bigger part of who I am.
After a long run in agencies doing graphic design and branding, I now work across disciplines as one connected practice: full identities, still-life photography, editorial portraiture, and film work. Same consistent taste, same quiet approach. I build clear, coherent visual communication for brands and corporate clients: art direction, imagery, and design that stays unified and instantly recognisable from concept to final delivery.